CAMPAIGN
Badoo (Dating app)
Badoo is a dating-focused social network founded by Russian entrepreneur Andrey Andreev in 2006. It is headquartered in Limassol, Cyprus and London, United Kingdom, with offices in Malta, Russia and the United States. Badoo operates on a freemium model, whereby the core services can be used without payment. As of 2022, it boasts of over 318 million users with approximately 41% being between the ages of 25 and 35 years old.
Badoo has several features that enable users to meet people. When they first sign up, individuals select whether they want to meet new people to date, chat or to make new friends. Users can chat, match with others, upload photos and videos, as well as share their interests and see any friends in common.
CONCEPT
Badoo is about Romance not about Gender. Love is the feeling which develops when 2 individual comes together, as when the heart heals, love blooms. Just like there is a balance between two people in the circus similarly there should be balance in our love life.
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